Social media roundup

- Posted Friday 02nd Mar 2012

Pinterest grows

The fastest growing social media site, pinterest has made history by hitting 11.7 million unique monthly users in Jan, making it the first standalone site in history to cross the 10 million mark. Though ‘pinterest' users are mostly female, their ages are evenly spread between 25 and 54.

Twitter unlocks archive

Companies will now be able to search and analyse up to two years of twitter updates, for market research purpose only. In order to track and predict events, plan campaigns and target the right audiences, firms will be able to search back to January 2010. Previously, only 30 days of tweets were available for companies, and consumers were only able to access posts from the last seven days.

Ipad3 unveiled

Apple has announced a media event on 7 March, at which the company is expected to launch its latest iPad. Invitations sent to journalists read: "We have something you really have to see. And touch."

Online travel spend increases

According to the IMRG Capgemini e-Retail Index, UK shoppers have spent £6bn online in January, an increase of 16% from last year. The travel sector has seen the biggest growth, hitting a 205% month-on-month increase since December.

Facebook adverts

For the first time, Facebook is introducing mobile ads, as well as premium-rich media formats. This means that for the first time, premium ads and sponsored stories will appear on the social networks log-out page and on its mobile app.

Angry Birds Land

All Angry Birds fans will now be able to visit a theme park in honour of the game - Angry Birds Land - which will open this April in Finland. There will be a number of rides and activities, as well as a ‘magic places' area that will house interactive games. This will be the first official Angry Birds theme park, and will open on 28 April.

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What people say

“We moved our PR account to Siren because of the excellent strategic thinking that they presented alongside the basic requirements of good contacts, good staff and processes, and good knowledge of the travel industry. We’ve been pleased to see all these elements being delivered effectively by a team that we enjoy working with.” (2011)

Geoff Lawrence, Marketing Director, Voyages of Discovery & Swan Hellenic

"The Siren team worked tirelessly to broaden Hunter’s appeal beyond the Country set. Their passion for the brand, understanding of our business objectives and endless stream of creative ideas delivered results in the right places and gave us a true 'voice' in mainstream media."

Mark Trueman, Marketing Director, Hunter Rubber Company

"Visit York has worked with Siren Communications for around six months. We were immediately impressed by their professional approach, creative ideas, energy and enthusiasm at the pitch stage. And they haven’t disappointed. Every aspect of the campaign work has been implemented with the utmost professionalism, care and attention to detail. What’s more they have really gone above and beyond what was promised and grasped every opportunity to add value to the ‘York Wrapped Up’ campaign – seizing new opportunities when these presented themselves. Regular updates and clear and concise reports also really helped me to keep track on how our campaign was going. Media outputs and exposure has been exceptional and I would not hesitate in recommending working with Siren Communications."

Kay Hyde, Head of Communications, Visit York

“It’s been a pleasure working with Siren Communications in the build-up to our inaugural Hospitality Technology event. Their persistence, dedication and on-the-ground media intelligence has achieved us great coverage in a number of our key target publications and given us great profile within the hospitality industry in the run up to our new show as well as promoting the tenth anniversary of our Travel Technology Europe event. We have been very impressed with Siren’s ability to balance the press office demands of a well-established event whilst driving excitement and buzz around a brand new launch event. The team secured a strong list of influential journalists to attend both events and the feedback that we’ve had from both media and the industry itself has been second to none. I wouldn’t hesitate to recommend their services.”

Daniela Reck, Marketing Manager, Centaur Exhibitions

"Dynamic and pro-active, always looking for opportunities to promote their clients, and a lovely group of people too."

Stephen Mason, Senior Partner, Travlaw

Social media roundup

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